Reseña Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality
DOI:
https://doi.org/10.61303/07184727.v9i1.594Abstract
Jean-Claude Usunier y Jörg Stolz conjuntamente editan Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality obra que a lo largo de sus 218 páginas de exhaustivo análisis, explora los desafíos de la sociología de la religión poniendo en relieve las actuales condiciones del capitalismo neoliberal y la economía de la religión en el espacio globalizado (McLeod 2007). Enmarcándose siempre dentro de las discusiones entre cómo comunicar las culturas de consumo y la secularización (Stolz 2010).
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Copyright (c) 2015 Jorge Araneda
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